I create photography and video content that helps products, brands, and ideas connect with their audience. My work spans product and lifestyle photography, on-location shoots, videography, editing, and post-production, with an emphasis on strong composition, clear storytelling, and imagery designed for use across websites, marketing, social media, and other digital platforms.
I produced instructional and promotional video content for Great Northern Equipment and its partners, covering equipment operation, maintenance, safety, and other product-focused topics. Working alongside equipment experts, I planned and captured footage to ensure each video addressed key information from product manuals, internal stakeholders, and external rental partners.
I was responsible for filming and post-production, editing the footage into clear, easy-to-follow sequences designed to help users understand equipment operation and procedures. Final production also included voiceover recording, background music, and supporting graphics where appropriate to communicate important information and create a polished, consistent viewing experience.
I began my work with Great Northern Equipment as a hands-on product photographer, managing the full photography process from studio setup and image capture through outlining, color correction, retouching, and preparation of final assets for web and marketing applications.
As my responsibilities expanded, I transitioned much of the day-to-day photography to a photographer working under my direction. I continued to oversee the process, establish visual standards, provide creative direction and feedback, and ensure final imagery remained consistent across products and brands. The work shown here represents both photography I personally created and photography produced under my direction, reflecting my experience performing the work as well as managing the process from capture through final delivery.
